As part of LegacyFX’s global advertising strategy, the company was proudly promoted on LED banners during matches of the Campeonato Nacional de Liga de Primera División’s 20’-21’ football season.
Campeonato Nacional de Liga de Primera División, commonly known as La Liga, is Spain’s top male professional football league. It is currently comprised of twenty teams yet has had sixty-two since its inception in 1929. Nine of these teams have been crowned champions, with Real Madrid sitting as the current reigning one. According to the Union of European Football Association (UEFA), La Liga has sat as Europe’s top football league for many years, producing more of the continent’s top-rated clubs than any other league. This league’s clubs and players have also won the most UEFA championship titles, FIFA world cups, and Ballon d’Or player awards. Overall, La Liga is one of the most popular professional sports leagues globally, having average attendance rates above twenty-five thousand per match. This league also has notable sponsors such as Banco Santander, Puma, Budweiser, LG, and Mazda. Finally, it is the sixth wealthiest professional sports league by revenue globally, following the NFL, MLB, NBA, Premier League, and NHL.
As an international company itself, LegacyFX understands the universal clout and reach that football carries. It chose to be highlighted only in matches of the two best teams of the league, Real Madrid CF and FC Barcelona, as each of these team’s matches is extensively viewed by millions of fans. Each LED banner featured the company’s logo and name, along with an animation or special effects for transition purposes and a catchphrase.
“Our company has a strong presence in Europe and hopes to keep growing in this region. Therefore, to target potential clientele in this area and internationally, we thought it appropriate to present ourselves in one of the most prominent leagues within Spain, a major European nation within the world of football. We hope in the future to continue our marketing efforts through additional promotions in this globally recognized sport.”Jad Abdelrahman, Chief Executive Officer at LegacyFX
Due to the current global situation resulting from the COVID-19 pandemic, stadiums are physically void of fans and attendees. Therefore, only televised broadcasts are currently available. This, however, allows for greater exposure, as televised recordings are more readily accessible and can be replayed multiple times.